From Inconsistent Leads to Predictable Patient Flow
Asterwell Medical Group · 7-location multispecialty outpatient network
Overview
Asterwell had solid doctors and strong outcomes but lacked a scalable patient acquisition framework. Growth depended heavily on referrals and short campaign bursts.
Challenge
The clinic was attracting broad traffic with weak intent. Internal response delays and disconnected handoffs between marketing and front desk reduced conversion rates.
Strategy & Solution
We restructured campaign targeting around high-intent service lines, redesigned conversion pathways, and introduced SLA-based follow-up automation integrated with their scheduling flow.
Results
Booked appointments rose by 118% in 5 months while cost per qualified lead decreased by 34%.
+118%
Appointment Growth
-34%
Qualified Lead Cost
+61%
Lead-to-Booking Rate
“The system finally connected our marketing to real appointments. We moved from guessing to forecasting.”
— Head of Operations, Asterwell Medical Group
Execution Highlights
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